SNEP: CONNECTING DONORS WITH CHARITIES
This case study explores the design and implementation of a donation platform to simplify the process of connecting donors with charities. The goal was to create an intuitive and secure platform encouraging users to donate and track their contributions easily. As the lead designer on the project, I was responsible for creating user flows, visual design, and interaction design.
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The Problem​
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The primary challenge was the lack of accessible and user-friendly donation solutions. Potential donors faced barriers like complex donation processes, lack of trust, and limited visibility into the impact of their contributions. These issues led to frustration and hesitation, and often deterred potential donors from completing their donations. The objective was to create a platform that simplifies the donation process, fosters trust through transparency, and enhances user engagement by providing clear information about how donations are used and the impact they make.
Design Process
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1. Research and Insights:
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We conducted extensive research to understand our target audience, their needs, and pain points. Through interviews, surveys, and user testing, we gained valuable insights into the challenges faced by potential donors and charities. This research informed our design decisions and helped us prioritize user needs.
2. Ideation and Concept Development:
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We focused on a mobile-first design approach, ensuring that the platform was simple and lightweight. Key features included a straightforward signup process, easy navigation, and clear information about charities and donation impact. We also prioritized load times and connectivity considerations, as many users access the platform via mobile data.
3. Prototyping and Iteration:
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We created multiple iterations of the design, using prototypes to validate our concepts. Continuous feedback from users and stakeholders was instrumental in refining the user experience. Each iteration focused on improving usability, accessibility, and overall user satisfaction.
4. Implementation and Testing:
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Working closely with developers, I provided detailed design specifications and assets to ensure accurate implementation. Regular testing and quality assurance checks were conducted to address any usability or technical issues. User feedback and analytics were continuously collected and analyzed to inform further improvements.
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Results and Pilot Testing
The pilot testing phase provided valuable insights and feedback from users. Initial responses were positive, indicating that the platform was effective in simplifying the donation process and building trust with users. Engagement and adoption rates were monitored, showing promising potential for the platform's success.